FREEDOM Business Podcast

EP - 037 - How To Become A Digital Coach In The Business Growth Niche

June 27, 2020 Siddharth Rajsekar Season 1 Episode 37
FREEDOM Business Podcast
EP - 037 - How To Become A Digital Coach In The Business Growth Niche
Chapters
FREEDOM Business Podcast
EP - 037 - How To Become A Digital Coach In The Business Growth Niche
Jun 27, 2020 Season 1 Episode 37
Siddharth Rajsekar

"Business Growth" is a very profitable niche. But if you have to become a Digital Coach, you need to understand the 7 different elements of this game. It's not as simple as you calling yourself as a "Business Growth Coach" and going out there creating courses.

You have to go deep and develop something which is solid, unique, and which can really solve a BIG problem in the marketplace. Only then can you truly create an impact in the entrepreneurship world!

To get started on my Freedom Business Model go to http://sidz.co/formula and watch a 45-minute training on the Digital EcoSystem Model.

Show Notes Transcript

"Business Growth" is a very profitable niche. But if you have to become a Digital Coach, you need to understand the 7 different elements of this game. It's not as simple as you calling yourself as a "Business Growth Coach" and going out there creating courses.

You have to go deep and develop something which is solid, unique, and which can really solve a BIG problem in the marketplace. Only then can you truly create an impact in the entrepreneurship world!

To get started on my Freedom Business Model go to http://sidz.co/formula and watch a 45-minute training on the Digital EcoSystem Model.

Speaker 1:

One of the biggest and most profitable niches to coach people on in the digital space is the space of business growth. You know , entrepreneurs drive the society, entrepreneurs are hungry for success. They want to really grow their business. But when it comes to you, positioning yourself as a digital coach who can help entrepreneurs grow on their journey. You need to understand some of the basic principles and the foundational principles of business coaching in the digital space. So in this podcast, I'm going to break it down into all the elements on how you can become a successful business.

Speaker 2:

Hey, Sinatra, checker here. Thank you so much for tuning into this podcast. It's a very special moment for me to share information like this in a podcast, because I can actually go to a very deep level to sharing these insights. And I know you may be somebody who's either in my community, or you may be somebody outside just listening to this podcast, figuring out to find out, okay, how can I help businesses grow? How can I position myself as a digital expert? Should I go wide? Or should I go narrow? How do I really target them? How do I make my entire offering so much more effective and so much more, you know , uh , what do you say attractive for the business owner to really offer up for me to work for them in terms of providing them the knowledge and the service and the coaching and all of that come together. So if these are the questions in your mind, this particular podcast is going to answer every single bit of that. And I want you to take a lot of notes and stay till the end of the podcast, because this would be a game changer. Trust me, this particular podcast is a game changer and I want you to stick to the end. Let's begin. First point is I want to talk about goals. What does a business really want? Because you cannot just get into the space of digital coaching with a perspective of, you know, this is what you know, and this is what you have to give. That is a very outdated approach. Like I know a lot of people, they come, they say I have 25 years experience in this. And I'm like, you know, so what if you have 25 years experience with the 25 years of experience, what kind of problem are you able to solve in the marketplace? That's what matters. Okay. So let's look at the goal. Any business that needs to grow, their goals are the same. They want better cashflow. They want better profits. They want better efficiency in their business, and ultimately they want growth. So you, as a business growth coach in the digital space, you are selling growth. And also another major pain point for business owner is he or she, they are constantly in their business. So if you can help them get out of their business so that they can focus on bigger things that can help them grow their business. That is also a major pinpoint , uh , that you will be solving. So they want more freedom. They want better profit cashflow efficiency and ultimately growth to the businesses growing they're happy. And the business is not growing. That's where all the tensions come in and it starts to impact all areas, not just their business, but even their personal life. So when you are engineering, your positioning as a business growth coach in the online space, you have to first consider even in the goals, which particular goal do you want to really hit on? Do you want to focus on somebody is going to increase the profitability or improve cashflow or improve efficiency or improve growth or improve, you know, the peace of mind for a business owner. Like you need to look at what is that one angle that you want to take to really make your messaging very, very strong. Okay. So let's spark this one first concept aside, which is the goal or the singular goal that you want to pick in order for you to position yourself. Okay. Let's look at the second element that I want to talk about, which is spokes of the business wheel. Every business runs on multiple spokes. The business is the hub of the wheel and for the business to run, there are multiple spokes that actually make the business run. Okay . For example, sales is one of the spokes marketing is one of the spokes, human resources, recruitment, operations, finance, legal, public relations, advertising the search and development production, quality control, distribution, and logistics in their market market as such, okay . These are some of the things that came to my mind. Okay. There are many others that could be others, but there are at least 15 different from what I've actually mentioned, that we have one, two, three, four, five, six, seven, eight, nine, 10, 11, 12, 13. I mentioned 14 over here. Okay . But there's definitely more than that. There are multiple spokes for a business to actually done . Now you may be a business coach in the offline world, and if you've been doing seminars and, you know , training businesses, I know many business coaches are there. It is. It's fantastic to actually go in this, in this angle of solving and building a system to make the business function much more smoother in all these different spokes of the business suite. But when it comes to the digital space, if you want to become a digital coach, especially in today's day and age, where there are a lot of business coaches coming up, that a lot of people who are coming into the similar space, if you want to stay away from the red ocean, where people are just competing with each other, either on price or either on multiple factors, the better way to approach this is to go into the blue ocean. What do I mean by the blue ocean? It is to pick one of these 14 spokes and go deep into it. And I'll tell you how to go about it. I have a concept called the spectral analysis concept, which I'll tell you about that. Okay. So you need to understand that even though you may be an expert in multiple areas of business, personally, if you have the knowledge, for example, for me personally, I have knowledge in multiple areas of digital marketing and even marketing as a whole. Yeah . But I've decided to narrow down my positioning as a digital coach creator or digital leader creator. And that is a position that I want to put myself in. Even though I have knowledge of, you know , autoresponders , you know, LMS systems , um , conversion tracking, conversion optimization , uh , you know , social media. And there's so many verticals in digital marketing. And so , but I decided to narrow myself down into this particular space because it was very authentic to me considering my background and where I'm coming from and my past my experience and all the stuff that I've had, that's happened in my life. You know, the whole concept of freedom. That's why I have the model called the freedom business model, how to build a business without any officer's employees. And that's like my core. I mean, I decided to narrow it down to that. And digital marketing is only the vehicle or the tools, one of those Eagles and tools to help people, you know , get to that point. And that's why I'm recording this podcast to give you the insights on how you can position yourself in a much better way in the business growth space as a business growth coach. But the key here is you cannot call yourself as a business growth coach, if you want to scale up from 2020 and beyond in the digital space, because there are many people doing the same things. Okay. And that is a one moment. It may be sometimes your logical mind may say, you know, Sid , how is that even possible? Business has to run with all these different spokes. I understand you can always talk about those elements inside, but the hook has to be, you should be known for one thing. You need to be either known for sales or marketing or HR or recruitment or operations or a finance expert, or the business legal specialist, or a business PR a growth hacker or a business advertising expert, or an R and D specialist innovation consulting consultant, a production specialist, a quality control expert, a customer support specialist, a logistics specialist, a marketer subspecialist . Now, if you're able to position yourself in that micro niche, which I'm talking about trying to can go deeper into this, like under seeds that are so many subcategories on the sales. You know, you have like one to one sales webinars, sales, videos , sales , um , you can get into the whole B2B sales, B2C sales. You get what I'm saying? The Navajo you go, the blue of the ocean is I knew that there may be similar people doing those things the way that you made a present, your knowledge will be much different from the way others would do it. So this is the second concept. Let's park this society . What are the first concept? If you remember gold having a single little goal or the pinpoint that you wanted to hit? Okay. The second concept that we had that I shared is the spokes of the business wheel. And the main part about this concept is what the narrower you go the better it is, however painful it may be for you to listen to right now in when I'm speaking to you, like you're in the corner of your mind, even thinking but said , uh , my situation is different. If you're thinking like that, it's already game over for you. Okay. You have to think and narrow, narrow, narrow, narrow it down. Okay. Find out that, break your head and see, which is at one of those 14, 15 areas that you feel that you want to truly add value because only if you are a specialist, will you be sought after it's like a general practitioner of medicine versus a neurosurgeon. A neurosurgeon gets paid 20, 30 times more than general practitioner because he is a specialist on a very small, specific area of, of the human body, the same case when it comes to a business, the business is also like a body. And, you know , you can look at it in that way. So which part of that business body do you want to really work on to enhance? And now let's come to the third concept, which is what I call as a spectral analysis. Spectral analysis is more like a concept that, you know , you would have heard in the, in the case of physics and stuff where, you know, it is a spectroscopy . It's usually this, that in chemistry and physics, it's a matter of analyzing the properties of matter and their electromagnetic interactions. Okay. So what I'm here to tell you is I wanted to go with that same approach to analyzing which aspect of the business do you want to get into. Okay, now you have so many different verticals and so many different topics on the business growth and my method of spectral analysis for identifying your positioning as a digital coach in the business space, the business growth space is first the goal wide, okay ? The word is wide analyze all the different, different verticals, all these different 14 different verticals. And I want you to visually look at them in front of your eyes. Maybe even write it down and then just start to look into each of these departments, each of these spokes of the wheel. So go wide and then find out, and then make a list of some of the things that you can do. And boom, then you go narrow. That's the second step you need to go narrow. Now, when I look at all of these in the front, and I've just listed this in the front of my, on an expat over here, let's say for example, advertising is a space that I want to go deep into. That's my narrowing space. So I want to help businesses get more leads and sales through advertising. Now let's go deeper. What kind of advertising do I want to do? I don't want to do newspaper advertising or radio advertising, or do I want to do like Facebook advertising or tech talk advertising or Google advertising? So maybe in this case, let me just pick Google ads. Okay . Google ads. So I'm going to be known as the Google ad specialist who can help businesses get best quality leads at the lowest price point or the best customer acquisition price point. And if that is going to be the goal. So if I'm going to be focusing on advertising, now, the goal becomes even more so clear because my goal, if I'm going to be posting myself as a Google advertising specialist, helping businesses grow, then the goal is going to be the lowest cost per customer acquisition. Ultimately, when it comes to advertising, that's the whole thing. That's the game. How much is that business owner going to pay to acquire a customer? And if I can help him acquire the customer at a much lower cost as compared to any other form of marketing or advertising, then I am doing my job and I'm solving a huge problem for that particular business owner. So life you see, are you able to see a pattern here? The deeper I go, the goal gets much more clear and more specific and refined. So in the spectral analysis in a step here, we are looking at step number two, which is narrowed down. So I've narrowed down myself as a business growth coach. As a Google ad specialist, helping businesses get laser targeted leads to lower their customer acquisition cost . Now the total step of the spectral analysis is to go deep. What do we do first? We very first went wide. Then you went narrow, and now we are going deep and let's go deep into Google. Now Google ads. And there are so many different methods that , uh, that are there to really improve the targeting, to improve the keyword research, to improve the , the whole budgeting, to improve all the aspects of the sales funnel itself.

Speaker 3:

Yeah .

Speaker 2:

You get what I'm saying? And now we come to the toe to the fourth step. Okay. So let's box spectral analysis to this idea . First concept we spoke about goals. Second concept. We spoke about spokes. Third concept. We spoke about spectrum . Now you have to develop your positioning as a digital coach. And when it comes to positioning, you need to have five things that have to be absolutely clear. Crystal, crystal, clear one. What is your micro niche? In this case, you're able to identify that Google advertising specialist helping business grow is a micro niche. What are we? The positioning positioning is what, how do you, I mean, who do you want to self, do you want to serve B2B companies B to C companies? Or do you want to serve like lifestyle brands or manufacturing companies? Whatever. So if the positioning is also narrow, yes, I'm a Google ad specialist. But if I'm only focusing on helping B to B companies get better quality leads for, you know, for converting high ticket deals and things like that, but that's much better. So the positioning is going to be more narrowed down into who is that ? What are the industry or the, you know, the specific area that I want to get into then comes a designation. Number three is the designation. You can add the call itself as a, as a Google , uh , conversion, or , you know , we will conversion specialist And then you need to create a mission statement out of it. Okay. And you need to create a community around it. That's number five. So if somebody wakes me up in the morning at three 30, and if I'm doing this okay, three 30, 3:33 AM test, okay. I'll say, hi, I'm [inaudible] , I'm a Google commercial specialist and I'm on a mission to help a hundred thousand businesses lower their cost per customer acquisition through laser targeted Google advertising. And that's why I've created a community called the Google, the Google business hub. Do , I can say that can call the , the Google business magnetizer hub or something like that on how to attract the right quality customers using Google. And you create a community around that. So now all the other entrepreneurs who are listening to this, so listen to your speak . They'd be like, well , I want to be a part of that because if I want to be a part of this community, I'm going to be learning some stuff that can help me get more quality clients using Google, Google ad ads to be specific. So your digital coaching should cover all of these five dimensions, which is micro niche, positioning, designation, mission, and community. Okay. So now let's park the digital coaching positioning on one side. Okay. Digital coaching aspect. Just to recap. First, we spoke about goal. Second, we spoke about spokes. Third. We spoke about spectral , and now we spoke about the digital coaching angle. Now let's come to number five. We have to now next design, what we call as the knowledge business stack. What is it? Knowledge business stack , because now you're in the knowledge business and you have to design the stack, which caters to three different areas. In number one is courses digital courses. Two is coaching and three is consulting courses, coaching consulting. So let's look at the first vertical here courses as if I'm a digital coach. I can create a basic course on how a business owner can attract the right quality leads using Google ads and helping him understand how does Google ads really work so that they can do it themselves. I can have a second level, of course, which is a more advanced course on helping them implement more advanced concepts of Google ads in terms of conversion tracking, pixel tracking, a landing page, design, conversion optimization, all of that stuff con in level two course, because if you give it to them in a level one course it'll like fry their brains out a little bit. Okay. So the purpose of doing courses or creating courses around this knowledge business stack, instead the knowledge business stack is to create a vertical within your own knowledge business that can run independent of you because if you're providing a coaching or consulting, it requires your physical time. So courses is the first vertical in the knowledge business stack. Then you have the second, which is the coaching vertical under the knowledge business stack. Now under coaching, you can have two areas, just like how in courses you have a level one level two, and the coaching can have a level one and level two, or if not, level one level two can have a one to one coaching and a group coaching format. One to one coaching is where you work one to one with business owners to help them crack the code group coaching. You work with batches of people. And then you have the third level, which is the consulting angle. Consulting is you can , I can break it down into two types of consulting. Consulting is something which is a little bit more longterm where you're gonna have to have like a, I mean, I would say you can break it into short term and long term. The short term in consulting would be at least three months and along done would be at least a year of consulting. We are going to be handholding them and fixing every piece of their Google advertising funnel and system. And everything is still the point where you handhold them till they are independent and they can run independently. Get what I'm saying to just recap the knowledge business tax should consist of courses, coaching and consulting on the courses. There has to be a basic and an advanced course and the coaching there has to be a plan for the one to one and a group coaching. And the consulting you need look at a short term three month and longterm one year, at least three to six months to one year. And that's how your design and the consulting has to be high ticket consulting courses can be in the range of from $97 going all the way up to four 97, even up to nine $97. Okay? Like 5,000 rupees, all the way up to 50,000 to 60,000 rupees coaching can be much higher than 50,000 rupees. Going up to relax and consulting can be relaxed and above all . Again, depending on the target market can even be too lax . It can even be like, I'm talking about consulting has to been a $10,000 consulting Lynch. And the consulting product may not be ready right now until you have some branding and some kind of a credibility in the marketplace where people are ready to spend that much of money on you because you are a brand and you have that credibility to charge high ticket and you have the stuff to Delaware , the results. So let's back that aside knowledge business stack was number five. Let's read let's recap once more. If you remember, first we spoke about goal . Second, we spoke about spokes. Third, we spoke about spectral fourth. We spoke about the digital coaching and 50 spoke about knowledge business stack. Now let's go to number six. We just needed to have the knowledge business systems to make this happen. When you're inside my coaching community. Once you come inside, my course, I actually help you implement the systems. You need to have a bustle branded website. You need to have a learning management system and you'd have a community based system that can actually serve and support every single person that enters your funnel. Okay. And if you want to be a part of my community, just go to sids.co/formula [inaudible] dot com slash formula. Pick up my course jumping . That's going to be one of the best investments that you can ever make. And number seven is you need to then shift gears. I mean, at this state is ready to implement the knowledge business marketing. I spoke about the knowledge business, stack, knowledge, business systems, and knowledge, business marketing, under knowledge, business marketing, there's content, marketing, weekly webinars, and even group coaching can be a part of your marketing. So as you can see, just to recap, whatever I told you, if you want to position yourself in the business growth niche, if you want to deliver great results for business owners, you have to engineer your digital coach positioning in these areas. Yeah. I'm just noting on something here and these different areas, right from identifying, what does that particular goal you want to solve in which particular spoke of the business wheel and how you can go narrow, how you can go wide, narrow, and then deep into that particular vertical. And how do you really create a very robust and defined positioning, a knowledge business stack, a knowledge business system. You're not business systems, as well as your knowledge business marketing. This is what it takes to create something solid, robust, and something that's that can really add value to business. Because most people don't go to this level of depth to create something in the business, coaching space. Everybody is a generalist these days. And if we do not step in and do it in this particular format that I'm telling you here, the entire coaching and dating industry is going to breed a whole bunch of copycats. And that's what I ended up. I did a podcast about this some time back on the copycat syndrome. It's like a virus, okay. Let's not even get there because if everyone is doing the same thing, it actually creates a distortion in the marketplace. It really does not add value in the marketplace. And imagine if all of you, if many of you hearing this, and if let's , let's say a thousand business people who are listening to this thousand of you, you wanted to really dive deep and create like a , a solid , uh , what'd he say, positioning as a business coach in the micro niche format that I told you, just imagine the kind of value that these thousand people can create to the business and mind , man . It is insane. It is a different paradigm as compared to everyone just trying to be the same. You get what I'm saying? Okay. So for me, I'm just telling you this, that you need this, the fact that even listening to this podcast at this point, and if you're not in my community, better jump in. You know, what I would like you to do first is go to [inaudible] dot com slash formula. It is a , it's a, it's a video that I would like you to watch to understand how my digital ecosystem model works. That I will do some of my systems, some of my case studies. And I also tell you the formula on a more detail level at the end of that, I'm going to offer my course, my level one course, which is the freedom business model, jump in , pick it up. And you're going to be learning so much more than what I just shared with you over here. Okay. My level one course I can easily say it is worth more than $20,000 for kind of information that's in there . But I give it at a very affordable price one because I want to really help as many people. In fact, I want to have 1 million people become digital coaches and digital leaders because teachers and leaders are the ones who can really change this world. And I believe that everybody has a leader in them. It's just about, about them working on themselves and working on their mindset and getting ready and getting prepared to become that teacher leader. Yes, money is going to be the byproduct of this game.

Speaker 1:

You can make a lot of money, no doubt about it. But the more important thing is you'll have more freedom and you'll be able to really impact a lot of businesses. And you could be that one person who could truly make a difference in the world of business. Thank you so much for tuning into this podcast. If you've been listening to my podcast on my blog, please share your talks below on what you thought about this. If you've been listening to this anywhere else, maybe on Spotify, on Apple and stuff like that, just, just popping out of you . I would love to, you know , to get a five star review from you on iTunes, it's called the freedom business podcast. Just look me up on iTunes. Give me a five star review. If you really found this information useful and applicable to what you're looking for. Cheers , God bless and keep watching out for my next podcast. Bye bye.